Watch it!

Think about this before your next business or social conversation: scientific evidence suggests that the gestures you use, the enthusiasm you demonstrate, the posture you exhibit - in other words, the body language you employ - do more to convince listeners of what it is you want to convey than all the words flowing from your lips. This addition to Harris's series on word-of-mouth advertising - something that we are doing in almost every selling or business situation - looks creatively and carefully at the way every conversation can be improved by watching the other person's body language and by using our own body language to better effect. With some scepticism developing about traditional media advertising and PR, word-of-mouth is rapidly becoming a powerful force for promoting goods and services. The ideas in this easy-to-read book should make it even more effective.