The Rise of the New East

The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

Hardback Published on: 27/06/2014
€32.50
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Synopsis

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

Publisher information

  • Publisher: Palgrave Macmillan
  • ISBN: 9781137370051
  • Number of pages: 238
  • Dimensions: 235 x 155 mm
  • Languages: English