Dior: A New Look a New Enterprise (1947-57)

In 1947 Christian Dior rocked the fashion world

with his New Look, which dominated postwar fashion and firmly secured the name

of his house in the minds of the public and the fashion industry.

He drew on

historical models of femininity, the unique skills of Parisian haute couture,

and a myriad of suppliers to produce stunning designs that captured a mood of

optimism after World War II. Dior also designed and marketed ready-made luxe

lines and broke new ground by creating and controlling innovative global

licensing agreements for all Dior products, from perfume to stockings,

jewellery, bathing suits, and even men's ties. Newly expanded and updated to

accompany the V&A Exhibition Christian Dior: Designer of Dreams,

this absorbing and beautiful book examines the seminal years of Christian Dior,

1947-57, from a truly international perspective.