Advertising Account Planning

Advertising Account Planning: Planning and Managing an IMC Campaign

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Paperback Published on: 22/09/2014
€98.00
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No stock at Dublin - Hodges Figgis
No stock at Dublin - Hodges Figgis

Synopsis

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Publisher information

  • Publisher: Taylor & Francis Ltd
  • ISBN: 9780765640369
  • Number of pages: 262
  • Dimensions: 229 x 152 mm
  • Weight: 370g
  • Languages: English